{"id":491,"date":"2024-11-07T15:16:42","date_gmt":"2024-11-07T15:16:42","guid":{"rendered":"https:\/\/www.accountancytw.com\/news\/?p=491"},"modified":"2024-11-07T15:16:42","modified_gmt":"2024-11-07T15:16:42","slug":"digi-10","status":"publish","type":"post","link":"https:\/\/www.accountancytw.com\/news\/2024\/11\/07\/digi-10\/","title":{"rendered":"\u5982\u4f55\u900f\u904eSEO\u8ab2\u7a0b\u5b78\u7fd2\u8de8\u570bSEO\u7b56\u7565"},"content":{"rendered":"

\u5728\u7db2\u8def\u884c\u92b7<\/a>\u7684\u6642\u4ee3\uff0c\u8de8\u570bSEO\uff08Search Engine Optimization\uff09\u7b56\u7565\u5df2\u6210\u70ba\u4f01\u696d\u64f4\u5c55\u570b\u969b\u5e02\u5834\u7684\u95dc\u9375\u5de5\u5177\u3002\u96a8\u8457\u5168\u7403\u5316\u7684\u767c\u5c55\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u516c\u53f8\u5e0c\u671b\u80fd\u5728\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\u5efa\u7acb\u8d77\u6709\u6548\u7684\u7dda\u4e0a\u5b58\u5728\uff0c\u9019\u6642\u5b78\u7fd2\u5982\u4f55\u900f\u904eSEO\u63d0\u5347\u7db2\u7ad9\u5728\u4e0d\u540c\u570b\u5bb6\u7684\u6392\u540d\u8207\u66dd\u5149\u5ea6\u5c31\u986f\u5f97\u5c24\u70ba\u91cd\u8981\u3002\u672c\u6587\u5c07\u4ecb\u7d39\u5982\u4f55\u900f\u904eSEO\u8ab2\u7a0b\u5b78\u7fd2\u8de8\u570bSEO\u7b56\u7565\uff0c\u4e26\u63d0\u4f9b\u4e00\u4e9b\u5be6\u7528\u7684\u5efa\u8b70\uff0c\u5e6b\u52a9\u4f01\u696d\u6210\u529f\u9032\u884c\u570b\u969bSEO\u512a\u5316\u3002<\/p>\n

1. \u7406\u89e3SEO\u7684\u57fa\u672c\u6982\u5ff5\u8207\u6838\u5fc3\u8981\u7d20<\/h2>\n

\u5728\u9032\u884c\u8de8\u570bSEO\u7b56\u7565\u4e4b\u524d\uff0c\u9996\u5148\u9700\u8981\u5c0dSEO\u6709\u5145\u5206\u7684\u7406\u89e3\u3002SEO\u662f\u6307\u900f\u904e\u5404\u7a2e\u6280\u8853\u624b\u6bb5\u63d0\u5347\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\uff08SERP\uff09\u4e2d\u7684\u6392\u540d\uff0c\u4ee5\u4fbf\u5438\u5f15\u66f4\u591a\u7684\u6f5b\u5728\u9867\u5ba2\u3002\u8de8\u570bSEO\u5247\u662f\u5728\u591a\u500b\u570b\u5bb6\u548c\u8a9e\u8a00\u5e02\u5834\u4e2d\uff0c\u6839\u64da\u4e0d\u540c\u7684\u641c\u5c0b\u5f15\u64ce\u898f\u5247\u548c\u7576\u5730\u7fd2\u6163\uff0c\u5236\u5b9a\u91dd\u5c0d\u6027\u7b56\u7565\u4f86\u512a\u5316\u7db2\u7ad9\u3002<\/p>\n

SEO\u662f\u4ec0\u9ebc\uff1f<\/h3>\n

SEO\u662f\u900f\u904e\u5c0d\u7db2\u7ad9\u5167\u5bb9\u3001\u7d50\u69cb\u4ee5\u53ca\u5916\u90e8\u9023\u7d50\u9032\u884c\u512a\u5316\uff0c\u63d0\u5347\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u7684\u53ef\u898b\u5ea6\u548c\u6392\u540d\u7684\u904e\u7a0b\u3002\u6709\u6548\u7684SEO\u80fd\u5e6b\u52a9\u4f01\u696d\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\uff0c\u5438\u5f15\u66f4\u591a\u7684\u76ee\u6a19\u5ba2\u6236\u3002<\/p>\n

SEO\u670d\u52d9\u8207SEO\u9867\u554f<\/h3>\n

\u5c0d\u65bc\u5e0c\u671b\u5b78\u7fd2\u8de8\u570bSEO\u7b56\u7565\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u9078\u64c7\u5c08\u696d\u7684SEO\u670d\u52d9\u548c\u9867\u554f\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u5c08\u696d\u7684SEO\u9867\u554f\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u91dd\u5c0d\u4e0d\u540c\u570b\u5bb6\u6216\u5e02\u5834\u5b9a\u5236SEO\u7b56\u7565\uff0c\u4e26\u63d0\u4f9b\u91dd\u5c0d\u6027\u7684\u5efa\u8b70\u548c\u512a\u5316\u65b9\u6848\u3002\u516b\u62d3\u79d1\u6280\u6709\u9650\u516c\u53f8<\/a>\u4f5c\u70ba\u5c08\u696d\u7684SEO\u516c\u53f8\uff0c\u63d0\u4f9b\u591a\u6a23\u5316\u7684SEO\u670d\u52d9\uff0c\u5e6b\u52a9\u4f01\u696d\u5728\u5168\u7403\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n

2. \u9078\u64c7\u6b63\u78ba\u7684SEO\u8ab2\u7a0b<\/h2>\n

\u5b78\u7fd2\u8de8\u570bSEO\u7b56\u7565\u7684\u6700\u4f73\u9014\u5f91\u4e4b\u4e00\u662f\u53c3\u52a0\u5c08\u696d\u7684SEO\u8ab2\u7a0b\u3002\u9019\u4e9b\u8ab2\u7a0b\u901a\u5e38\u6db5\u84cb\u4e86\u5f9e\u57fa\u672cSEO\u77e5\u8b58\u5230\u9ad8\u7d1a\u8de8\u570bSEO\u6280\u5de7\u7684\u5ee3\u6cdb\u5167\u5bb9\uff0c\u80fd\u5920\u5e6b\u52a9\u5b78\u54e1\u638c\u63e1\u4e0d\u540c\u5e02\u5834\u7684SEO\u9700\u6c42\u8207\u6311\u6230\u3002\u9078\u64c7\u4e00\u500b\u512a\u8cea\u7684SEO\u8ab2\u7a0b\u80fd\u5920\u5e6b\u52a9\u4f60\u66f4\u5feb\u901f\u5730\u4e86\u89e3\u5982\u4f55\u5728\u591a\u570b\u5e02\u5834\u4e2d\u5be6\u65bdSEO\u512a\u5316\u3002<\/p>\n

\u8de8\u570bSEO\u7b56\u7565\u5b78\u7fd2\u5167\u5bb9<\/h3>\n

\u5728\u9078\u64c7SEO\u8ab2\u7a0b\u6642\uff0c\u52d9\u5fc5\u78ba\u4fdd\u8a72\u8ab2\u7a0b\u6db5\u84cb\u4ee5\u4e0b\u5e7e\u500b\u6838\u5fc3\u9818\u57df\uff1a<\/p>\n

    \n
  1. \u570b\u969b\u5316SEO\u7684\u57fa\u672c\u539f\u5247<\/strong>\uff1a\u5b78\u7fd2\u5982\u4f55\u8a2d\u7f6e\u570b\u969b\u7db2\u7ad9\u7d50\u69cb\u3001\u9078\u64c7\u570b\u969b\u5316\u7684URL\u3001\u5229\u7528hreflang\u6a19\u7c64\u4f86\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u54ea\u500b\u7248\u672c\u7684\u7db2\u7ad9\u61c9\u8a72\u986f\u793a\u7d66\u4e0d\u540c\u5730\u5340\u7684\u7528\u6236\u3002<\/li>\n
  2. \u591a\u8a9e\u8a00SEO<\/strong>\uff1a\u4e0d\u540c\u8a9e\u8a00\u7684SEO\u512a\u5316\u662f\u8de8\u570bSEO\u7684\u95dc\u9375\u3002\u4e86\u89e3\u5982\u4f55\u70ba\u4e0d\u540c\u8a9e\u8a00\u7248\u672c\u7684\u7db2\u7ad9\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\uff0c\u4e26\u512a\u5316\u5167\u5bb9\u4ee5\u9069\u61c9\u4e0d\u540c\u5e02\u5834\u7684\u9700\u6c42\u3002<\/li>\n
  3. \u672c\u5730SEO\u512a\u5316<\/a><\/strong>\uff1a\u5b78\u7fd2\u5982\u4f55\u9032\u884c\u672c\u5730SEO\u512a\u5316\uff0c\u78ba\u4fdd\u5728\u7279\u5b9a\u5730\u5340\u7684\u641c\u5c0b\u5f15\u64ce\u4e2d\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\uff0c\u4e26\u589e\u52a0\u7576\u5730\u7528\u6236\u7684\u8a2a\u554f\u91cf\u3002\u9019\u5305\u62ecGoogle\u5546\u5bb6\u6a94\u6848\u9801\u9762\u7684\u8a2d\u7f6e\u3001Google My Business\u512a\u5316\u7b49\u3002<\/li>\n<\/ol>\n

    3. \u8de8\u570bSEO\u7684\u5177\u9ad4\u7b56\u7565<\/h2>\n

    \u5b78\u6703\u5982\u4f55\u5be6\u65bd\u8de8\u570bSEO\u7b56\u7565\u4e0d\u50c5\u9700\u8981\u7406\u8ad6\u77e5\u8b58\uff0c\u9084\u9700\u8981\u5be6\u969b\u64cd\u4f5c\u7d93\u9a57\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u95dc\u9375\u7684\u8de8\u570bSEO\u7b56\u7565\uff0c\u5e6b\u52a9\u4f01\u696d\u63d0\u9ad8\u5168\u7403\u5e02\u5834\u7684\u7dda\u4e0a\u66dd\u5149\u3002<\/p>\n

    1. \u78ba\u5b9a\u76ee\u6a19\u5e02\u5834\u8207\u95dc\u9375\u5b57\u7814\u7a76<\/h3>\n

    \u8de8\u570bSEO\u7684\u9996\u8981\u6b65\u9a5f\u662f\u78ba\u5b9a\u76ee\u6a19\u5e02\u5834\uff0c\u4e26\u9032\u884c\u6df1\u5165\u7684\u95dc\u9375\u5b57\u7814\u7a76\u3002\u5728\u4e0d\u540c\u570b\u5bb6\u7684\u641c\u5c0b\u7fd2\u6163\u3001\u7528\u8a9e\u548c\u641c\u7d22\u9700\u6c42\u90fd\u53ef\u80fd\u4e0d\u540c\uff0c\u56e0\u6b64\u9078\u64c7\u5408\u9069\u7684\u95dc\u9375\u5b57\u662f\u6210\u529f\u7684\u95dc\u9375\u3002\u5b78\u7fd2\u5982\u4f55\u5229\u7528Google Keyword Planner\u548c\u5176\u4ed6SEO\u5de5\u5177\u9032\u884c\u95dc\u9375\u5b57\u7814\u7a76\uff0c\u9078\u64c7\u6700\u9069\u5408\u7576\u5730\u5e02\u5834\u7684\u95dc\u9375\u5b57\u3002<\/p>\n

    2. \u672c\u5730\u5316\u5167\u5bb9\u8207\u6587\u5316\u9069\u61c9<\/h3>\n

    \u6bcf\u500b\u570b\u5bb6\u548c\u5730\u5340\u7684\u6587\u5316\u80cc\u666f\u3001\u6d88\u8cbb\u7fd2\u6163\u53ca\u8a9e\u8a00\u98a8\u683c\u90fd\u6709\u6240\u4e0d\u540c\uff0c\u9019\u5c31\u8981\u6c42\u8de8\u570bSEO\u4e0d\u50c5\u50c5\u662f\u7ffb\u8b6f\u7db2\u7ad9\u5167\u5bb9\uff0c\u9084\u8981\u9032\u884c\u672c\u5730\u5316\u7684\u8abf\u6574\u3002\u5b78\u6703\u5982\u4f55\u6839\u64da\u4e0d\u540c\u5e02\u5834\u7684\u6587\u5316\u9032\u884c\u5167\u5bb9\u5275\u5efa\u548c\u512a\u5316\uff0c\u9019\u5c0d\u65bc\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u548c\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n

    3. \u4f7f\u7528Google Search Console\u548cGoogle Analytics\u5206\u6790<\/h3>\n

    \u900f\u904eGoogle Search Console\u548cGoogle Analytics\u5206\u6790\u7db2\u7ad9\u7684\u6027\u80fd\uff0c\u76e3\u63a7\u4e0d\u540c\u570b\u5bb6\u7684\u7db2\u7ad9\u6d41\u91cf\u3001\u7528\u6236\u884c\u70ba\u4ee5\u53caSEO\u8868\u73fe\u3002\u9019\u4e9b\u5de5\u5177\u80fd\u5920\u5e6b\u52a9\u4f01\u696d\u767c\u73fe\u8de8\u570bSEO\u7b56\u7565\u4e2d\u7684\u6f5b\u5728\u554f\u984c\uff0c\u4e26\u9032\u884c\u76f8\u61c9\u7684\u8abf\u6574\u3002<\/p>\n

    4. \u7db2\u7ad9\u7d50\u69cb\u8207\u6280\u8853SEO<\/h2>\n

    \u7db2\u7ad9\u7d50\u69cb\u5c0d\u65bc\u8de8\u570bSEO\u7684\u5f71\u97ff\u4e0d\u53ef\u5ffd\u8996\u3002\u6b63\u78ba\u7684\u7db2\u7ad9\u7d50\u69cb\u80fd\u5920\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7db2\u7ad9\u5167\u5bb9\uff0c\u63d0\u5347\u7db2\u7ad9\u7684\u7d22\u5f15\u901f\u5ea6\u548c\u6392\u540d\u3002<\/p>\n

    \u8a2d\u7f6e\u570b\u969b\u5316\u7db2\u7ad9\u7d50\u69cb<\/h3>\n

    \u70ba\u4e86\u5be6\u73fe\u8de8\u570bSEO\u512a\u5316\uff0c\u9700\u8981\u70ba\u4e0d\u540c\u7684\u570b\u5bb6\u5e02\u5834\u5275\u5efa\u7368\u7acb\u7684\u8a9e\u8a00\u6216\u5730\u5340\u7db2\u7ad9\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u8a2d\u7f6e\u4ee5\u5730\u5340\u70ba\u57fa\u6e96\u7684\u5b50\u57df\u540d\uff08\u5982de.example.com\u4ee3\u8868\u5fb7\u570b\u5e02\u5834\uff09\u6216\u5b50\u76ee\u9304\uff08\u5982example.com\/de\/\u4ee3\u8868\u5fb7\u570b\u5e02\u5834\uff09\u3002\u6b64\u5916\uff0c\u5b78\u6703\u4f7f\u7528hreflang\u6a19\u7c64\u4f86\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u4e0d\u540c\u8a9e\u8a00\u7248\u672c\u7684\u9801\u9762\u5c0d\u61c9\u7684\u5e02\u5834\u3002<\/p>\n

    \u6280\u8853SEO\u8207\u7db2\u7ad9\u512a\u5316<\/h3>\n

    \u5b78\u7fd2\u5982\u4f55\u9032\u884c\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\u3001\u79fb\u52d5\u7aef\u9069\u914d\uff08\u5c24\u5176\u5728\u591a\u570b\u5e02\u5834\u4e2d\uff0c\u79fb\u52d5\u7aef\u4f7f\u7528\u7387\u5f80\u5f80\u8f03\u9ad8\uff09\u4ee5\u53ca\u89e3\u6c7a404\u932f\u8aa4\u7b49\u6280\u8853\u554f\u984c\uff0c\u4ee5\u63d0\u5347\u7db2\u7ad9\u7684\u4f7f\u7528\u9ad4\u9a57\u548cSEO\u8868\u73fe\u3002<\/p>\n

    5. \u672c\u5730SEO\u8207Google\u5546\u5bb6\u6a94\u6848\u9801\u9762<\/h2>\n

    \u5728\u9032\u884c\u8de8\u570bSEO\u6642\uff0c\u78ba\u4fdd\u6bcf\u500b\u76ee\u6a19\u5e02\u5834\u7684Google\u5546\u5bb6\u6a94\u6848\u9801\u9762\u90fd\u5df2\u7d93\u8a2d\u7f6e\u4e26\u9032\u884c\u512a\u5316\u3002\u9019\u6a23\u53ef\u4ee5\u5e6b\u52a9\u4f60\u7684\u696d\u52d9\u5728\u7576\u5730\u641c\u5c0b\u7d50\u679c\u4e2d\u7372\u5f97\u66f4\u9ad8\u7684\u53ef\u898b\u5ea6\u3002<\/p>\n

    Google\u5546\u5bb6\u6a94\u6848\u9801\u9762\u7684\u8a2d\u7f6e<\/h3>\n

    \u900f\u904e\u8a2d\u5b9aGoogle\u5546\u5bb6\u6a94\u6848\u9801\u9762\uff0c\u4f60\u80fd\u5920\u8b93\u6f5b\u5728\u9867\u5ba2\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u7684\u696d\u52d9\u4fe1\u606f\uff0c\u4e26\u63d0\u9ad8\u7576\u5730SEO\u6392\u540d\u3002\u9019\u4e00\u7b56\u7565\u5728\u672c\u5730SEO\u512a\u5316\u4e2d\u767c\u63ee\u4e86\u81f3\u95dc\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u9700\u8981\u5be6\u9ad4\u5e97\u92ea\u7684\u4f01\u696d\u4f86\u8aaa\u3002<\/p>\n

    \u7d50\u8ad6<\/h2>\n

    \u8de8\u570bSEO\u662f\u4e00\u500b\u8907\u96dc\u4e14\u7d30\u7dfb\u7684\u904e\u7a0b\uff0c\u6d89\u53ca\u5230\u591a\u570b\u5e02\u5834\u7684SEO\u512a\u5316\u3001\u8a9e\u8a00\u8207\u6587\u5316\u7684\u672c\u5730\u5316\u4ee5\u53ca\u6280\u8853SEO\u7684\u6df1\u5165\u61c9\u7528\u3002\u900f\u904e\u53c3\u52a0\u5c08\u696d\u7684SEO\u8ab2\u7a0b\uff0c\u4f01\u696d\u4e3b\u53ef\u4ee5\u5b78\u7fd2\u5982\u4f55\u8a2d\u8a08\u548c\u5be6\u65bd\u8de8\u570bSEO\u7b56\u7565\uff0c\u63d0\u5347\u5176\u5728\u5168\u7403\u5e02\u5834\u7684\u7af6\u722d\u529b\u3002\u516b\u62d3\u79d1\u6280\u6709\u9650\u516c\u53f8\u7b49\u5c08\u696d\u7684SEO\u516c\u53f8\u80fd\u5920\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684SEO\u670d\u52d9\uff0c\u5e6b\u52a9\u4f01\u696d\u5728\u570b\u969b\u5316\u767c\u5c55\u4e2d\u8d70\u5f97\u66f4\u9060\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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