{"id":720,"date":"2024-11-21T15:16:58","date_gmt":"2024-11-21T15:16:58","guid":{"rendered":"https:\/\/www.accountancytw.com\/news\/?p=720"},"modified":"2024-11-22T08:44:07","modified_gmt":"2024-11-22T08:44:07","slug":"zara-digi-3","status":"publish","type":"post","link":"https:\/\/www.accountancytw.com\/news\/2024\/11\/21\/zara-digi-3\/","title":{"rendered":"\u91dd\u5c0d\u5065\u5eb7\u9818\u57df\u512a\u5316\u60a8\u7684\u7dda\u4e0a\u5f62\u8c61"},"content":{"rendered":"

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\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u5982\u4f55\u901a\u904e\u6578\u4f4d\u884c\u92b7\u6280\u8853\u4f86\u512a\u5316\u5065\u5eb7\u9818\u57df\u7684\u5728\u7dda\u5b58\u5728\uff0c\u6db5\u84cb\u5f9eSEO\u516c\u53f8\u3001\u7db2\u7ad9\u8a2d\u8a08\u5230\u4f7f\u7528Google\u5de5\u5177\u7b49\u65b9\u9762\u7684\u7b56\u7565\uff0c\u4e26\u4ecb\u7d39\u5982\u4f55\u5229\u7528\u672c\u5730SEO\u548c\u9801\u9762\u5167SEO\u4f86\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u3002\u5e0c\u671b\u60a8\u80fd\u5f9e\u9019\u7bc7\u6587\u7ae0\u4e2d\u5b78\u5230\u5982\u4f55\u66f4\u6709\u6548\u5730\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5065\u5eb7\u9818\u57df\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n

1. \u5065\u5eb7\u9818\u57df\u5728\u7dda\u884c\u92b7\u7684\u91cd\u8981\u6027<\/h2>\n

\u96a8\u8457\u5065\u5eb7\u610f\u8b58\u7684\u63d0\u9ad8\uff0c\u4eba\u5011\u8d8a\u4f86\u8d8a\u4f9d\u8cf4\u7db2\u7d61\u4f86\u641c\u5c0b\u5065\u5eb7\u76f8\u95dc\u7684\u4fe1\u606f\u3002\u7121\u8ad6\u662f\u5c0b\u627e\u5c08\u696d\u7684\u91ab\u7642\u670d\u52d9\u3001\u5065\u8eab\u6307\u5c0e\uff0c\u9084\u662f\u5c0b\u627e\u71df\u990a\u5efa\u8b70\u6216\u5065\u5eb7\u7522\u54c1\uff0c\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u8d8a\u4f86\u8d8a\u4f9d\u8cf4\u641c\u5c0b\u5f15\u64ce\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u4efb\u4f55\u4e00\u5bb6\u5728\u5065\u5eb7\u9818\u57df\u4e2d\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u64c1\u6709\u5f37\u5927\u7684\u7db2\u7d61\u5b58\u5728\u611f\u4e0d\u50c5\u80fd\u5920\u63d0\u5347\u54c1\u724c\u80fd\u898b\u5ea6\uff0c\u9084\u80fd\u5920\u63d0\u9ad8\u670d\u52d9\u7684\u66dd\u5149\u7387\uff0c\u5f9e\u800c\u5438\u5f15\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n

\u6b64\u5916\uff0c\u900f\u904e\u6578\u4f4d\u884c\u92b7\uff0c\u4f01\u696d\u80fd\u5920\u9748\u6d3b\u8abf\u6574\u7b56\u7565\uff0c\u6839\u64da\u5e02\u5834\u9700\u6c42\u8b8a\u5316\u9032\u884c\u5feb\u901f\u53cd\u61c9\u3002\u4f8b\u5982\uff0c\u5229\u7528Google Analytics\u4f86\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\uff0c\u5206\u6790\u6f5b\u5728\u5ba2\u6236\u7684\u884c\u70ba\uff0c\u4e26\u5c0d\u7db2\u7ad9\u9032\u884c\u512a\u5316\u4ee5\u63d0\u9ad8\u7528\u6236\u9ad4\u9a57\u548c\u8f49\u63db\u7387\u3002<\/p>\n

2. \u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u5c0d\u5065\u5eb7\u9818\u57df\u7684\u5f71\u97ff<\/h2>\n

SEO\u662f\u6307\u901a\u904e\u5c0d\u7db2\u7ad9\u9032\u884c\u4e00\u7cfb\u5217\u512a\u5316\uff0c\u8b93\u5176\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\uff08SERPs\uff09\u4e2d\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u5728\u5065\u5eb7\u9818\u57df\uff0c\u7531\u65bc\u7af6\u722d\u6fc0\u70c8\uff0cSEO\u7b56\u7565\u986f\u5f97\u5c24\u70ba\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5065\u5eb7\u9818\u57df\u7db2\u7ad9\u9700\u8981\u8003\u616e\u7684\u4e00\u4e9b\u4e3b\u8981SEO\u7b56\u7565\uff1a<\/p>\n

2.1 \u672c\u5730SEO<\/h3>\n

\u5c0d\u65bc\u5065\u5eb7\u9818\u57df\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u672c\u5730SEO\u5c24\u5176\u91cd\u8981\u3002\u8a31\u591a\u5065\u5eb7\u76f8\u95dc\u7684\u641c\u5c0b\uff08\u4f8b\u5982\u201c\u9644\u8fd1\u7684\u7259\u91ab\u201d\u6216\u201c\u5065\u8eab\u623f\u201d\uff09\u90fd\u662f\u7531\u5730\u7406\u4f4d\u7f6e\u9a45\u52d5\u7684\uff0c\u56e0\u6b64\uff0c\u512a\u5316\u672c\u5730\u641c\u5c0b\u662f\u5438\u5f15\u7576\u5730\u6f5b\u5728\u5ba2\u6236\u7684\u95dc\u9375\u3002<\/p>\n

2.1.1\u00a0Google\u5546\u696d\u6a94\u6848\uff08Google Business Profile\uff09-<\/strong>seo<\/a><\/h4>\n

\u5efa\u7acb\u4e26\u512a\u5316Google\u5546\u696d\u6a94\u6848\u662f\u672c\u5730SEO\u7684\u91cd\u8981\u4e00\u74b0\u3002\u9019\u4e0d\u50c5\u6709\u52a9\u65bc\u5728Google\u641c\u5c0b\u548cGoogle\u5730\u5716\u4e2d\u986f\u793a\u60a8\u7684\u696d\u52d9\uff0c\u9084\u80fd\u8b93\u6f5b\u5728\u5ba2\u6236\u76f4\u63a5\u7372\u53d6\u60a8\u7684\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u3001\u71df\u696d\u6642\u9593\u7b49\u8cc7\u8a0a\u3002<\/p>\n

2.1.2\u00a0NAP\u4e00\u81f4\u6027<\/strong><\/h4>\n

NAP\uff08\u540d\u7a31\u3001\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\uff09\u4e00\u81f4\u6027\u662f\u63d0\u5347\u672c\u5730SEO\u7684\u95dc\u9375\u3002\u78ba\u4fdd\u9019\u4e9b\u4fe1\u606f\u5728\u7db2\u7ad9\u3001\u793e\u4ea4\u5a92\u9ad4\u3001Google\u5546\u696d\u6a94\u6848\u7b49\u6240\u6709\u5e73\u53f0\u4e0a\u4fdd\u6301\u4e00\u81f4\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u5c0d\u60a8\u696d\u52d9\u7684\u4fe1\u4efb\u5ea6\uff0c\u5f9e\u800c\u63d0\u5347\u6392\u540d\u3002<\/p>\n

2.2 \u9801\u9762\u5167SEO\uff08On-Page SEO\uff09<\/h3>\n

\u9801\u9762\u5167SEO\u662f\u6307\u5c0d\u7db2\u7ad9\u5167\u5bb9\u9032\u884c\u512a\u5316\uff0c\u4ee5\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u7684\u53ef\u8b80\u6027\u548c\u53ef\u7406\u89e3\u6027\u3002\u5c0d\u65bc\u5065\u5eb7\u9818\u57df\u7684\u7db2\u7ad9\u4f86\u8aaa\uff0c\u9019\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u9ad8\u6392\u540d\uff0c\u9084\u80fd\u6539\u5584\u7528\u6236\u9ad4\u9a57\u3002<\/p>\n

2.2.1\u00a0\u95dc\u9375\u5b57\u7814\u7a76\u8207\u4f7f\u7528<\/strong><\/h4>\n

\u9078\u64c7\u8207\u5065\u5eb7\u9818\u57df\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4e9b\u95dc\u9375\u5b57\u4e0d\u50c5\u61c9\u8a72\u5305\u542b\u60a8\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9084\u61c9\u8a72\u8003\u616e\u5230\u7528\u6236\u53ef\u80fd\u6703\u4f7f\u7528\u7684\u9577\u5c3e\u95dc\u9375\u5b57\uff08\u5982\u201c\u5982\u4f55\u9078\u64c7\u71df\u990a\u88dc\u5145\u54c1\u201d\u6216\u201c\u6700\u4f73\u5065\u8eab\u8a08\u5283\u201d\uff09\u3002\u4f7f\u7528Google\u641c\u5c0b\u63a7\u5236\u53f0\uff08Google Search Console\uff09\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u54ea\u4e9b\u95dc\u9375\u5b57\u5e36\u4f86\u7684\u6d41\u91cf\uff0c\u4e26\u9032\u884c\u76f8\u61c9\u7684\u8abf\u6574\u3002<\/p>\n

2.2.2\u00a0\u512a\u5316\u6a19\u984c\u8207\u5143\u63cf\u8ff0<\/strong><\/h4>\n

\u6bcf\u500b\u9801\u9762\u90fd\u61c9\u8a72\u6709\u6e05\u6670\u7684\u6a19\u984c\u548c\u63cf\u8ff0\uff0c\u9019\u4e9b\u5143\u7d20\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u4e2d\u986f\u793a\u7d66\u7528\u6236\u3002\u70ba\u4e86\u5438\u5f15\u9ede\u64ca\uff0c\u6a19\u984c\u61c9\u8a72\u7c21\u6f54\u3001\u6709\u5438\u5f15\u529b\uff0c\u4e26\u4e14\u5305\u542b\u4e3b\u8981\u7684\u95dc\u9375\u5b57\u3002<\/p>\n

2.2.3\u00a0\u5167\u5bb9\u512a\u5316\u8207\u5716\u7247\u66ff\u4ee3\u6587\u5b57\uff08Alt Text\uff09-<\/strong>\u6578\u4f4d\u884c\u92b7<\/a><\/strong><\/h4>\n

\u7db2\u7ad9\u5167\u5bb9\u61c9\u8a72\u8207\u7528\u6236\u9700\u6c42\u5bc6\u5207\u76f8\u95dc\uff0c\u4e26\u4e14\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u5065\u5eb7\u9818\u57df\u7684\u7db2\u7ad9\u7d93\u5e38\u4f7f\u7528\u5716\u7247\uff0c\u9019\u4e9b\u5716\u7247\u7684\u66ff\u4ee3\u6587\u5b57\uff08Alt Text\uff09\u61c9\u8a72\u63cf\u8ff0\u5716\u7247\u7684\u5167\u5bb9\uff0c\u4e26\u5305\u62ec\u8207\u5065\u5eb7\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u4ee5\u63d0\u9ad8SEO\u6548\u679c\u3002<\/p>\n

2.3 \u7db2\u7ad9\u8a2d\u8a08\u8207\u7528\u6236\u9ad4\u9a57\uff08UX\uff09<\/h3>\n

\u7db2\u7ad9\u8a2d\u8a08\u548c\u7528\u6236\u9ad4\u9a57\u5728SEO\u4e2d\u626e\u6f14\u8457\u91cd\u8981\u89d2\u8272\u3002\u4e00\u500b\u7c21\u6f54\u3001\u6613\u7528\u4e14\u97ff\u61c9\u8fc5\u901f\u7684\u7db2\u7ad9\u4e0d\u50c5\u80fd\u63d0\u9ad8\u7528\u6236\u7684\u6eff\u610f\u5ea6\uff0c\u9084\u80fd\u4fc3\u4f7f\u641c\u5c0b\u5f15\u64ce\u5c0d\u5176\u9032\u884c\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/p>\n

2.3.1\u00a0\u97ff\u61c9\u5f0f\u8a2d\u8a08<\/strong><\/h4>\n

\u96a8\u8457\u79fb\u52d5\u8a2d\u5099\u4f7f\u7528\u7387\u7684\u63d0\u9ad8\uff0c\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u5728\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u4e0a\u540c\u6a23\u80fd\u5920\u6d41\u66a2\u904b\u884c\u81f3\u95dc\u91cd\u8981\u3002\u97ff\u61c9\u5f0f\u8a2d\u8a08\u53ef\u4ee5\u81ea\u52d5\u8abf\u6574\u9801\u9762\u7684\u4f48\u5c40\uff0c\u4fdd\u8b49\u7121\u8ad6\u7528\u6236\u4f7f\u7528\u4f55\u7a2e\u8a2d\u5099\u90fd\u80fd\u5920\u9806\u5229\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u3002<\/p>\n

2.3.2\u00a0\u7db2\u7ad9\u901f\u5ea6\u512a\u5316<\/strong><\/h4>\n

\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u5c0d\u7528\u6236\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\uff0cGoogle\u4e5f\u5c07\u5176\u8996\u70ba\u6392\u540d\u56e0\u7d20\u4e4b\u4e00\u3002\u4f7f\u7528Google\u7684PageSpeed Insights\u5de5\u5177\u4f86\u6aa2\u67e5\u60a8\u7684\u7db2\u7ad9\u901f\u5ea6\uff0c\u4e26\u9032\u884c\u5fc5\u8981\u7684\u512a\u5316\u3002<\/p>\n

2.4 \u6578\u4f4d\u884c\u92b7\u8207\u5206\u6790\u5de5\u5177<\/h3>\n

\u6578\u4f4d\u884c\u92b7\u4e0d\u50c5\u50c5\u662fSEO\uff0c\u9084\u5305\u62ec\u4f7f\u7528\u5404\u7a2e\u5728\u7dda\u5de5\u5177\u4f86\u8ffd\u8e64\u548c\u5206\u6790\u60a8\u7684\u696d\u52d9\u904b\u71df\u6548\u679c\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u91cd\u8981\u7684\u6578\u4f4d\u884c\u92b7\u5de5\u5177\uff1a<\/p>\n

2.4.1\u00a0Google Analytics<\/strong><\/h4>\n

Google Analytics\u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5206\u6790\u7db2\u7ad9\u6d41\u91cf\u3001\u7528\u6236\u884c\u70ba\u3001\u8f49\u63db\u7387\u7b49\u6578\u64da\u3002\u901a\u904e\u5206\u6790\u9019\u4e9b\u6578\u64da\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u54ea\u4e9b\u9801\u9762\u5438\u5f15\u4e86\u6700\u591a\u6d41\u91cf\uff0c\u54ea\u4e9b\u5167\u5bb9\u8f49\u5316\u7387\u66f4\u9ad8\uff0c\u5f9e\u800c\u5c0dSEO\u7b56\u7565\u9032\u884c\u8abf\u6574\u3002<\/p>\n

2.4.2\u00a0Google\u641c\u5c0b\u63a7\u5236\u53f0<\/strong><\/h4>\n

Google\u641c\u5c0b\u63a7\u5236\u53f0\u53ef\u4ee5\u5e6b\u52a9\u60a8\u6aa2\u67e5\u7db2\u7ad9\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u8868\u73fe\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u7db2\u7ad9\u7684\u7d22\u5f15\u72c0\u614b\u3001\u6aa2\u67e5\u722c\u87f2\u932f\u8aa4\u3001\u5206\u6790\u95dc\u9375\u5b57\u8868\u73fe\u7b49\u3002\u9019\u4e9b\u6578\u64da\u80fd\u5e6b\u52a9\u60a8\u9032\u884c\u9032\u4e00\u6b65\u7684\u7db2\u7ad9\u512a\u5316\u3002<\/p>\n

2.4.3\u00a0\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7<\/strong><\/h4>\n

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3. \u512a\u5316\u5065\u5eb7\u9818\u57df\u7db2\u7ad9\u7684\u6700\u4f73\u5be6\u8e10-\u7db2\u8def\u884c\u92b7<\/a><\/h2>\n

\u8981\u5728\u5065\u5eb7\u9818\u57df\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u7db2\u7ad9\u5fc5\u9808\u5728SEO\u3001\u7db2\u7ad9\u8a2d\u8a08\u548c\u6578\u4f4d\u884c\u92b7\u65b9\u9762\u90fd\u9054\u5230\u6700\u4f73\u6c34\u5e73\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6700\u4f73\u5be6\u8e10\uff0c\u5e6b\u52a9\u60a8\u512a\u5316\u7db2\u7ad9\u4e26\u63d0\u5347\u5728\u7dda\u5b58\u5728\uff1a<\/p>\n

3.1\u00a0\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9<\/strong><\/h3>\n

\u5167\u5bb9\u662fSEO\u7684\u6838\u5fc3\u3002\u5c0d\u65bc\u5065\u5eb7\u9818\u57df\u7684\u7db2\u7ad9\u4f86\u8aaa\uff0c\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u3001\u8cc7\u8a0a\u6027\u5f37\u7684\u5167\u5bb9\u53ef\u4ee5\u5438\u5f15\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u63d0\u9ad8\u7db2\u7ad9\u7684\u6392\u540d\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5275\u5efa\u5065\u5eb7\u6307\u5c0e\u6587\u7ae0\u3001FAQ\u9801\u9762\u3001\u5c08\u5bb6\u8a2a\u8ac7\u6216\u6848\u4f8b\u7814\u7a76\u4f86\u5438\u5f15\u8a2a\u554f\u8005\u3002<\/p>\n

3.2\u00a0\u6ce8\u91cd\u7db2\u7ad9\u7d50\u69cb\u8207\u5c0e\u822a<\/strong><\/h3>\n

\u6e05\u6670\u7684\u7db2\u7ad9\u7d50\u69cb\u548c\u7c21\u4fbf\u7684\u5c0e\u822a\u4e0d\u50c5\u80fd\u6539\u5584\u7528\u6236\u9ad4\u9a57\uff0c\u9084\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u60a8\u7684\u7db2\u7ad9\u3002\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u6709\u660e\u78ba\u7684\u5206\u985e\uff0c\u4e26\u4f7f\u7528\u5167\u90e8\u93c8\u63a5\u4f86\u5f15\u5c0e\u8a2a\u554f\u8005\u3002<\/p>\n

3.3\u00a0\u672c\u5730\u5316\u95dc\u9375\u5b57\u8207\u5167\u5bb9-<\/strong>\u7db2\u8def\u884c\u92b7\u516c\u53f8<\/a><\/h3>\n

\u5c0d\u65bc\u63d0\u4f9b\u672c\u5730\u5065\u5eb7\u670d\u52d9\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u672c\u5730\u5316\u95dc\u9375\u5b57\u975e\u5e38\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u5c07\u57ce\u5e02\u540d\u7a31\u6216\u5730\u5340\u540d\u7a31\u7d0d\u5165\u60a8\u7684\u95dc\u9375\u5b57\u4e2d\uff0c\u4ee5\u5438\u5f15\u7576\u5730\u5ba2\u6236\u3002<\/p>\n

4. \u7d50\u8a9e<\/h2>\n

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