{"id":738,"date":"2024-11-22T06:17:16","date_gmt":"2024-11-22T06:17:16","guid":{"rendered":"https:\/\/www.accountancytw.com\/news\/?p=738"},"modified":"2024-11-22T17:17:05","modified_gmt":"2024-11-22T17:17:05","slug":"zara-digi-12","status":"publish","type":"post","link":"https:\/\/www.accountancytw.com\/news\/2024\/11\/22\/zara-digi-12\/","title":{"rendered":"\u5167\u5bb9\u7d50\u69cb\u5728 SEO \u57fa\u790e\u77e5\u8b58\u4e2d\u7684\u4f5c\u7528"},"content":{"rendered":"

\u5728\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u4e2d\uff0c\u5167\u5bb9\u7d50\u69cb\u662f\u63d0\u5347\u7db2\u7ad9\u6392\u540d\u548c\u4f7f\u7528\u8005\u9ad4\u9a57\u7684\u95dc\u9375\u56e0\u7d20\u4e4b\u4e00\u3002\u7121\u8ad6\u662f\u5f9e\u641c\u5c0b\u5f15\u64ce\u7684\u89d2\u5ea6\u9084\u662f\u7528\u6236\u7684\u89d2\u5ea6\uff0c\u826f\u597d\u7684\u5167\u5bb9\u7d50\u69cb\u80fd\u5e6b\u52a9\u7db2\u7ad9\u66f4\u5bb9\u6613\u5730\u88ab\u722c\u87f2\u7d22\u5f15\uff0c\u4e26\u4f7f\u8b80\u8005\u80fd\u66f4\u9ad8\u6548\u5730\u700f\u89bd\u8207\u7406\u89e3\u7db2\u7ad9\u7684\u5167\u5bb9\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e\u5167\u5bb9\u7d50\u69cb\u5728SEO\u4e2d\u7684\u91cd\u8981\u6027\uff0c\u4e26\u8aaa\u660e\u5982\u4f55\u69cb\u5efa\u4e00\u500b\u7b26\u5408SEO\u8981\u6c42\u7684\u7db2\u7ad9\u5167\u5bb9\u67b6\u69cb\uff0c\u6db5\u84cb\u5f9e\u57fa\u672c\u7684HTML\u7d50\u69cb\u5230\u9ad8\u7d1a\u7684\u7db2\u7ad9\u8a2d\u8a08\u8207\u6578\u4f4d\u884c\u92b7\u7b56\u7565\uff0c\u52a9\u4f60\u63d0\u5347\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u3002seo\u516c\u53f8<\/a><\/p>\n

\u4ec0\u9ebc\u662f\u5167\u5bb9\u7d50\u69cb\uff1f<\/h2>\n

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\u5167\u5bb9\u7d50\u69cb\u8207SEO\u7684\u95dc\u806f<\/h2>\n

1. \u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u7406\u89e3\u5167\u5bb9\u7d50\u69cb<\/strong><\/h3>\n

\u641c\u5c0b\u5f15\u64ce\u4f9d\u8cf4\u65bc\u7db2\u7ad9\u7684\u5167\u5bb9\u7d50\u69cb\u4f86\u5206\u6790\u548c\u8a55\u4f30\u9801\u9762\u5167\u5bb9\u7684\u76f8\u95dc\u6027\u3002\u641c\u7d22\u5f15\u64ce\u722c\u87f2\uff08\u8718\u86db\uff09\u6703\u6309\u7167\u4e00\u5b9a\u7684\u898f\u5247\u722c\u884c\u7db2\u7ad9\uff0c\u7d22\u5f15\u6bcf\u500b\u9801\u9762\u4e0a\u7684\u5167\u5bb9\u3002\u5982\u679c\u9801\u9762\u7d50\u69cb\u6e05\u6670\u4e14\u6709\u5c64\u6b21\uff0c\u641c\u5c0b\u5f15\u64ce\u5c31\u80fd\u66f4\u5bb9\u6613\u5730\u7406\u89e3\u6bcf\u500b\u9801\u9762\u4e3b\u984c\uff0c\u4e26\u5c07\u5176\u8207\u76f8\u95dc\u641c\u5c0b\u7d50\u679c\u9032\u884c\u5339\u914d\u3002<\/p>\n

\u4f8b\u5982\uff0c\u641c\u5c0b\u5f15\u64ce\u6703\u6839\u64da\u9801\u9762\u6a19\u984c\uff08title\uff09\u3001\u6a19\u984c\u6a19\u7c64\uff08H1\u3001H2\u7b49\uff09\u3001\u6bb5\u843d\u3001\u5167\u90e8\u93c8\u63a5\u7b49\u4f86\u78ba\u5b9a\u9801\u9762\u7684\u4e3b\u8981\u5167\u5bb9\u3002\u5982\u679c\u7db2\u7ad9\u7684\u7d50\u69cb\u6e05\u6670\u4e14\u908f\u8f2f\u5206\u660e\uff0c\u641c\u7d22\u5f15\u64ce\u5c31\u80fd\u66f4\u7cbe\u78ba\u5730\u5c07\u9801\u9762\u5167\u5bb9\u5206\u985e\u4e26\u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u3002<\/p>\n

2. \u63d0\u9ad8\u7db2\u7ad9\u53ef\u8b80\u6027\u548c\u7528\u6236\u9ad4\u9a57-<\/strong>seo<\/a><\/strong><\/h3>\n

\u641c\u5c0b\u5f15\u64ce\u8d8a\u4f86\u8d8a\u91cd\u8996\u7528\u6236\u9ad4\u9a57\uff08UX\uff09\u4f5c\u70ba\u6392\u540d\u56e0\u7d20\u4e4b\u4e00\u3002\u826f\u597d\u7684\u5167\u5bb9\u7d50\u69cb\u80fd\u5920\u5e6b\u52a9\u7528\u6236\u5feb\u901f\u627e\u5230\u4ed6\u5011\u6240\u9700\u7684\u8cc7\u8a0a\uff0c\u964d\u4f4e\u8df3\u51fa\u7387\u4e26\u63d0\u9ad8\u9801\u9762\u505c\u7559\u6642\u9593\u3002\u9019\u4e0d\u50c5\u80fd\u63d0\u5347\u7db2\u7ad9\u7684\u8f49\u63db\u7387\uff0c\u9084\u80fd\u9593\u63a5\u63d0\u5347SEO\u6392\u540d\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u63d0\u4f9b\u6d41\u66a2\u4e14\u6613\u65bc\u700f\u89bd\u7684\u5167\u5bb9\u7d50\u69cb\u6703\u8b93\u7528\u6236\u66f4\u9858\u610f\u505c\u7559\uff0c\u4e26\u4e14\u5206\u4eab\u5167\u5bb9\uff0c\u9019\u6709\u52a9\u65bc\u7db2\u7ad9\u7684\u6b0a\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u3002<\/p>\n

3. \u63d0\u5347\u95dc\u9375\u5b57\u7684\u4f7f\u7528\u548cSEO\u512a\u5316<\/strong><\/h3>\n

\u5167\u5bb9\u7d50\u69cb\u4e2d\u7684\u95dc\u9375\u5b57\u4f7f\u7528\u81f3\u95dc\u91cd\u8981\u3002\u9069\u7576\u7684\u95dc\u9375\u5b57\u653e\u7f6e\u5728\u6a19\u984c\u3001\u6bb5\u843d\u548c\u5217\u8868\u4e2d\uff0c\u80fd\u5920\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u8a72\u9801\u9762\u7684\u4e3b\u984c\uff0c\u5f9e\u800c\u63d0\u9ad8\u641c\u5c0b\u5f15\u64ce\u5c0d\u9801\u9762\u7684\u6392\u540d\u3002\u82e5\u5167\u5bb9\u7d50\u69cb\u5305\u542b\u591a\u500b\u6a19\u984c\u5c64\u6b21\uff0c\u4e26\u4e14\u5c07\u95dc\u9375\u5b57\u81ea\u7136\u5730\u878d\u5165\u5176\u4e2d\uff0c\u641c\u5c0b\u5f15\u64ce\u5c31\u80fd\u5920\u66f4\u6709\u6548\u5730\u7d22\u5f15\u9801\u9762\u5167\u5bb9\uff0c\u63d0\u9ad8\u641c\u5c0b\u7d50\u679c\u7684\u6392\u540d\u3002<\/p>\n

SEO\u53cb\u597d\u7684\u5167\u5bb9\u7d50\u69cb\u8981\u7d20<\/h2>\n

1. \u6a19\u984c\u6a19\u7c64\uff08Title Tags\uff09<\/strong><\/h3>\n

\u6a19\u984c\u6a19\u7c64\u662f\u641c\u5c0b\u5f15\u64ce\u548c\u7528\u6236\u9996\u5148\u770b\u5230\u7684\u5167\u5bb9\uff0c\u5b83\u6c7a\u5b9a\u4e86\u9801\u9762\u7684\u6838\u5fc3\u4e3b\u984c\u3002\u6a19\u984c\u61c9\u8a72\u7c21\u6f54\u3001\u6709\u5438\u5f15\u529b\uff0c\u4e26\u4e14\u5305\u542b\u76ee\u6a19\u95dc\u9375\u5b57\u3002\u901a\u5e38\uff0c\u5c07\u95dc\u9375\u5b57\u653e\u5728\u6a19\u984c\u7684\u524d\u9762\u6703\u5c0dSEO\u66f4\u6709\u5229\u3002<\/p>\n

2. \u6a19\u984c\u6a19\u7c64\u5c64\u7d1a\uff08H1\u3001H2\u3001H3\u7b49\uff09<\/strong><\/h3>\n

\u6a19\u984c\u6a19\u7c64\u662f\u7d50\u69cb\u5316\u5167\u5bb9\u7684\u4e00\u7a2e\u65b9\u5f0f\uff0c\u5b83\u6709\u52a9\u65bc\u5411\u641c\u5c0b\u5f15\u64ce\u548c\u7528\u6236\u5c55\u793a\u9801\u9762\u7684\u5c64\u6b21\u7d50\u69cb\u3002H1\u6a19\u7c64\u662f\u9801\u9762\u4e2d\u6700\u91cd\u8981\u7684\u6a19\u984c\uff0c\u901a\u5e38\u662f\u6574\u500b\u9801\u9762\u7684\u4e3b\u984c\uff0c\u800cH2\u548cH3\u5247\u7528\u4f86\u6a19\u8a3b\u526f\u6a19\u984c\u6216\u6bb5\u843d\u5167\u5bb9\u3002\u9069\u7576\u4f7f\u7528\u9019\u4e9b\u6a19\u7c64\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u5167\u5bb9\uff0c\u4e26\u63d0\u5347\u9801\u9762\u5728\u76f8\u95dc\u641c\u5c0b\u4e2d\u7684\u6392\u540d\u3002<\/p>\n

3. \u6bb5\u843d\u548c\u6587\u5b57\u683c\u5f0f\u5316-<\/strong>\u6578\u4f4d\u884c\u92b7<\/a><\/strong><\/h3>\n

\u7db2\u7ad9\u5167\u5bb9\u4e2d\u7684\u6bb5\u843d\u61c9\u8a72\u7c21\u77ed\u4e14\u6613\u65bc\u95b1\u8b80\u3002\u9577\u6bb5\u843d\u6703\u8b93\u7528\u6236\u611f\u5230\u56f0\u60d1\uff0c\u5f71\u97ff\u4ed6\u5011\u7684\u700f\u89bd\u9ad4\u9a57\u3002\u9069\u7576\u7684\u6bb5\u843d\u5206\u9694\u4ee5\u53ca\u95dc\u9375\u5b57\u7684\u5206\u4f48\u6703\u8b93\u9801\u9762\u66f4\u5177\u53ef\u8b80\u6027\uff0c\u4e26\u6709\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u7684\u7d22\u5f15\u3002<\/p>\n

\u6b64\u5916\uff0c\u4f7f\u7528\u7c97\u9ad4\u3001\u659c\u9ad4\u3001\u5217\u8868\u7b49\u683c\u5f0f\u5316\u5de5\u5177\u4e5f\u80fd\u7a81\u51fa\u91cd\u8981\u7684\u95dc\u9375\u5b57\u6216\u6982\u5ff5\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u9801\u9762\u7684\u53ef\u8b80\u6027\u548cSEO\u6548\u679c\u3002<\/p>\n

4. \u5167\u90e8\u93c8\u63a5<\/strong><\/h3>\n

\u5167\u90e8\u93c8\u63a5\u662f\u6307\u5c07\u7db2\u7ad9\u5167\u90e8\u7684\u4e0d\u540c\u9801\u9762\u901a\u904e\u8d85\u93c8\u63a5\u9023\u63a5\u8d77\u4f86\u3002\u9019\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u5347\u7db2\u7ad9\u7684\u53ef\u5c0e\u822a\u6027\uff0c\u9084\u80fd\u8b93\u641c\u5c0b\u5f15\u64ce\u722c\u87f2\u66f4\u9ad8\u6548\u5730\u6293\u53d6\u6574\u500b\u7db2\u7ad9\u7684\u5167\u5bb9\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u7db2\u7ad9\u7684\u6574\u9ad4SEO\u8868\u73fe\u3002\u5167\u90e8\u93c8\u63a5\u53ef\u4ee5\u5c07\u9ad8\u6d41\u91cf\u9801\u9762\u8207\u4f4e\u6d41\u91cf\u9801\u9762\u9023\u63a5\u8d77\u4f86\uff0c\u5f9e\u800c\u5e6b\u52a9\u63d0\u5347\u4f4e\u6d41\u91cf\u9801\u9762\u7684\u6392\u540d\u3002<\/p>\n

5. \u5716\u50cf\u8207\u591a\u5a92\u9ad4\u5143\u7d20<\/strong><\/h3>\n

\u5716\u50cf\u548c\u591a\u5a92\u9ad4\u5143\u7d20\u80fd\u5920\u986f\u8457\u63d0\u5347\u7db2\u7ad9\u5167\u5bb9\u7684\u5438\u5f15\u529b\uff0c\u4f46\u5b83\u5011\u5c0dSEO\u7684\u5f71\u97ff\u901a\u5e38\u88ab\u5ffd\u8996\u3002\u641c\u7d22\u5f15\u64ce\u7121\u6cd5\u201c\u770b\u201d\u5716\u50cf\uff0c\u4f46\u5b83\u53ef\u4ee5\u8b80\u53d6\u5716\u50cf\u7684\u63cf\u8ff0\u6027\u6587\u5b57\uff08\u5982ALT\u5c6c\u6027\uff09\u3002\u9069\u7576\u5730\u7d66\u5716\u50cf\u6dfb\u52a0\u63cf\u8ff0\u6027\u6587\u5b57\uff0c\u4e0d\u50c5\u80fd\u5e6b\u52a9SEO\uff0c\u9084\u80fd\u63d0\u5347\u7121\u969c\u7919\u6027\u3002<\/p>\n

6. URL\u7d50\u69cb<\/strong><\/h3>\n

URL\u7d50\u69cb\u61c9\u8a72\u7c21\u6f54\u4e14\u5305\u542b\u95dc\u9375\u5b57\u3002\u641c\u5c0b\u5f15\u64ce\u548c\u7528\u6236\u90fd\u80fd\u5920\u66f4\u5bb9\u6613\u7406\u89e3\u7c21\u55ae\u4e14\u5177\u63cf\u8ff0\u6027\u7684URL\uff0c\u9019\u6703\u6709\u52a9\u65bc\u63d0\u5347SEO\u6392\u540d\u3002\u4f8b\u5982\uff0chttps:\/\/www.example.com\/seo-basics<\/code> \u9019\u6a23\u7684URL\u6bd4https:\/\/www.example.com\/p12345<\/code>\u66f4\u5177\u53ef\u8b80\u6027\uff0c\u4e14\u66f4\u6613\u65bc\u641c\u5c0b\u5f15\u64ce\u6293\u53d6\u3002<\/p>\n

\u672c\u5730SEO\u8207\u5167\u5bb9\u7d50\u69cb\u7684\u7d50\u5408-\u7db2\u8def\u884c\u92b7<\/a><\/h2>\n

\u5c0d\u65bc\u670d\u52d9\u7279\u5b9a\u5730\u5340\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u672c\u5730SEO\u81f3\u95dc\u91cd\u8981\u3002\u70ba\u4e86\u5728\u672c\u5730\u641c\u5c0b\u7d50\u679c\u4e2d\u53d6\u5f97\u512a\u52e2\uff0c\u7db2\u7ad9\u5167\u5bb9\u7d50\u69cb\u9700\u8981\u9032\u884c\u76f8\u61c9\u7684\u512a\u5316\u3002Google Business Profile\uff08Google\u5546\u696d\u8cc7\u6599\uff09\u662f\u63d0\u5347\u672c\u5730SEO\u7684\u6838\u5fc3\u5de5\u5177\u3002\u5b8c\u5584\u7684\u5546\u696d\u8cc7\u6599\u4e0d\u50c5\u80fd\u63d0\u9ad8\u66dd\u5149\u7387\uff0c\u9084\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u4f60\u7684\u696d\u52d9\u7bc4\u570d\uff0c\u5f9e\u800c\u5728\u76f8\u95dc\u7684\u672c\u5730\u641c\u5c0b\u4e2d\u6392\u540d\u66f4\u9ad8\u3002<\/p>\n

\u6b64\u5916\uff0c\u5728\u5167\u5bb9\u4e2d\u5d4c\u5165\u672c\u5730\u5316\u7684\u95dc\u9375\u5b57\u3001\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u7b49\u4fe1\u606f\uff0c\u4e5f\u6709\u52a9\u65bc\u63d0\u5347\u672c\u5730SEO\u6548\u679c\u3002\u5167\u90e8\u93c8\u63a5\u548c\u7d50\u69cb\u5316\u6578\u64da\uff08\u5982schema\u6a19\u8a18\uff09\u4e5f\u80fd\u9032\u4e00\u6b65\u589e\u5f37\u7db2\u7ad9\u7684\u672c\u5730SEO\u512a\u5316\u6548\u679c\u3002<\/p>\n

\u5167\u5bb9\u7d50\u69cb\u5c0d\u7db2\u7ad9\u8a2d\u8a08\u7684\u5f71\u97ff<\/h2>\n

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    \n
  1. \u97ff\u61c9\u5f0f\u8a2d\u8a08<\/strong>\uff1a\u96a8\u8457\u79fb\u52d5\u8a2d\u5099\u4f7f\u7528\u91cf\u7684\u589e\u52a0\uff0c\u7db2\u7ad9\u8a2d\u8a08\u61c9\u8a72\u662f\u97ff\u61c9\u5f0f\u7684\uff0c\u5373\u80fd\u81ea\u52d5\u9069\u61c9\u4e0d\u540c\u8a2d\u5099\u7684\u5c4f\u5e55\u5c3a\u5bf8\u3002\u9019\u5c0dSEO\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70baGoogle\u5c0d\u79fb\u52d5\u53cb\u597d\u7684\u7db2\u7ad9\u7d66\u4e88\u8f03\u9ad8\u7684\u6392\u540d\u3002<\/li>\n
  2. \u7db2\u7ad9\u901f\u5ea6<\/strong>\uff1a\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u6703\u76f4\u63a5\u5f71\u97ff\u7528\u6236\u9ad4\u9a57\uff0c\u4e5f\u6703\u5f71\u97ff\u7db2\u7ad9\u7684SEO\u6392\u540d\u3002\u8a2d\u8a08\u904e\u7a0b\u4e2d\u61c9\u907f\u514d\u904e\u591a\u7684\u91cd\u8f09\u5143\u7d20\uff0c\u4fdd\u6301\u9801\u9762\u52a0\u8f09\u7684\u901f\u5ea6\u3002<\/li>\n
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    \u7d50\u8ad6<\/h2>\n

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