{"id":902,"date":"2024-11-29T15:27:32","date_gmt":"2024-11-29T15:27:32","guid":{"rendered":"https:\/\/www.accountancytw.com\/news\/?p=902"},"modified":"2024-11-29T19:01:54","modified_gmt":"2024-11-29T19:01:54","slug":"zara-digi-22","status":"publish","type":"post","link":"https:\/\/www.accountancytw.com\/news\/2024\/11\/29\/zara-digi-22\/","title":{"rendered":"\u4f7f\u7528\u95dc\u9375\u5b57\u512a\u5316\u5716\u50cf\uff1a\u66ff\u4ee3\u6587\u5b57\u548c\u6a94\u6848\u540d"},"content":{"rendered":"<p>\u5728\u73fe\u4ee3\u7684\u6578\u4f4d\u884c\u92b7\u9818\u57df\u4e2d\uff0c\u5716\u50cf\u4e0d\u50c5\u50c5\u662f\u5438\u5f15\u76ee\u5149\u7684\u8a2d\u8a08\u5143\u7d20\uff0c\u66f4\u662f\u4e00\u500b\u80fd\u5e6b\u52a9\u7db2\u7ad9\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7684\u91cd\u8981\u8cc7\u7522\u3002\u900f\u904e\u6b63\u78ba\u7684\u5716\u50cf\u512a\u5316\uff0c\u7d50\u5408\u300cAlt 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Profile\u63d0\u5347\u672c\u5730SEO\u7684\u6700\u4f73\u7b56\u7565\u300d\u3002<\/li>\n<li><strong>\u5305\u542b\u95dc\u9375\u5b57<\/strong><br \/>\nAlt\u6587\u672c\u662f\u52a0\u5165\u95dc\u9375\u5b57\u7684\u7d55\u4f73\u6a5f\u6703\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u4e00\u5f35\u5c55\u793a\u300c\u6578\u4f4d\u884c\u92b7\u516c\u53f8\u300d\u7684\u5716\u7247\uff0c\u53ef\u4ee5\u9019\u6a23\u63cf\u8ff0\uff1a<br \/>\n\u300c\u5c08\u696d\u6578\u4f4d\u884c\u92b7\u516c\u53f8\u63d0\u4f9b\u7db2\u7ad9\u8a2d\u8a08\u8207SEO\u670d\u52d9\u300d\u3002<\/li>\n<li><strong>\u907f\u514d\u6cdb\u7528\u8a5e<\/strong><br \/>\n\u300c\u5716\u72471\u300d\u6216\u300c\u516c\u53f8\u6a19\u8a8c\u300d\u7b49\u6cdb\u7528\u63cf\u8ff0\u61c9\u76e1\u91cf\u907f\u514d\uff0c\u9019\u7121\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u7684\u7406\u89e3\u3002<\/li>\n<\/ol>\n<h4><strong>\u6a94\u6848\u540d\u7a31\u7684\u6700\u4f73\u7b56\u7565<\/strong><\/h4>\n<p>\u5728\u7db2\u7ad9\u4e0a\u50b3\u5716\u7247\u6642\uff0c\u6a94\u6848\u540d\u7a31\u5f80\u5f80\u5bb9\u6613\u88ab\u5ffd\u8996\u3002\u7136\u800c\uff0c\u6a94\u6848\u540d\u7a31\u5c0d\u65bc\u641c\u5c0b\u5f15\u64ce\u540c\u6a23\u5177\u6709\u91cd\u8981\u610f\u7fa9\u3002<\/p>\n<h5><strong>\u5982\u4f55\u64b0\u5beb\u512a\u5316\u7684\u6a94\u6848\u540d\u7a31\uff1f-<\/strong><a href=\"https:\/\/www.keywordseo.com.tw\/digimarketing\/\">rwd<\/a><\/h5>\n<ol>\n<li><strong>\u4f7f\u7528\u63cf\u8ff0\u6027\u8a5e\u5f59<\/strong><br \/>\n\u66ff\u4ee3\u9ed8\u8a8d\u7684\u300cIMG1234.jpg\u300d\uff0c\u7528\u5982\u300cseo-company-web-design.jpg\u300d\u9019\u6a23\u7684\u6a94\u6848\u540d\u7a31\u4f86\u589e\u5f37\u76f8\u95dc\u6027\u3002<\/li>\n<li><strong>\u52a0\u5165\u95dc\u9375\u5b57<\/strong><br \/>\n\u5728\u63cf\u8ff0\u5716\u7247\u5167\u5bb9\u7684\u540c\u6642\u878d\u5165\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u3002\u4f8b\u5982\uff0c\u95dc\u65bc\u300cRoad Marketing\u300d\u7684\u5716\u7247\u53ef\u4ee5\u547d\u540d\u70ba\u300croad-marketing-strategy.jpg\u300d\u3002<\/li>\n<li><strong>\u4f7f\u7528\u9023\u5b57\u7b26\u800c\u975e\u5e95\u7dda<\/strong><br \/>\n\u641c\u5c0b\u5f15\u64ce\u66f4\u504f\u597d\u4ee5\u300c-\u300d\u5206\u9694\u7684\u540d\u7a31\uff0c\u800c\u975e\u5e95\u7dda\uff08_\uff09\u3002<\/li>\n<\/ol>\n<h4><strong>\u8207Google\u5de5\u5177\u7684\u6574\u5408<\/strong><\/h4>\n<h5><strong>Google \u641c\u5c0b\u4e3b\u63a7\u53f0<\/strong><\/h5>\n<p>Google Search Console\u80fd\u5e6b\u52a9\u60a8\u76e3\u63a7\u7db2\u7ad9\u7684\u7d22\u5f15\u60c5\u6cc1\uff0c\u4e26\u6307\u51fa\u5716\u50cf\u512a\u5316\u7684\u554f\u984c\u3002\u4f8b\u5982\uff0c\u6aa2\u67e5\u5716\u7247\u7684Alt\u6587\u672c\u662f\u5426\u5b8c\u6574\uff0c\u662f\u5426\u6709\u904e\u5927\u7684\u5716\u7247\u5f71\u97ff\u4e86\u9801\u9762\u901f\u5ea6\u3002<\/p>\n<h5><strong>Google Analytics<\/strong><\/h5>\n<p>\u5229\u7528Google Analytics\uff0c\u60a8\u53ef\u4ee5\u8ffd\u8e64\u5716\u50cf\u662f\u5426\u5e36\u4f86\u66f4\u591a\u7684\u7528\u6236\u4e92\u52d5\uff0c\u4e26\u5206\u6790\u5716\u50cf\u5728\u4f7f\u7528\u8005\u884c\u70ba\u4e2d\u7684\u5f71\u97ff\u3002<\/p>\n<h5><strong>Google Business Profile<\/strong><\/h5>\n<p>\u5c0d\u65bc\u672c\u5730SEO\u4f86\u8aaa\uff0c\u5728Google Business Profile\u4e2d\u4e0a\u50b3\u7d93\u904e\u512a\u5316\u7684\u5716\u7247\u81f3\u95dc\u91cd\u8981\u3002\u78ba\u4fdd\u5716\u7247\u53cd\u6620\u60a8\u7684\u696d\u52d9\u7279\u8272\uff0c\u540c\u6642\u5305\u542b\u6709\u610f\u7fa9\u7684Alt\u6587\u672c\u548c\u6a94\u6848\u540d\u7a31\u3002<\/p>\n<h4><strong>\u5716\u50cf\u512a\u5316\u8207HTML\uff1a\u6280\u8853\u5c64\u9762\u7684\u652f\u6301-<\/strong><a href=\"https:\/\/www.keywordseo.com.tw\/netmarketing\/\">seo<\/a><\/h4>\n<p>\u5728HTML\u4e2d\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u898b\u7684\u5716\u7247\u6a19\u7c64\u8207\u5c6c\u6027\uff0c\u60a8\u9700\u8981\u4e86\u89e3\uff1a<\/p>\n<ul>\n<li><strong><code>&lt;img&gt;<\/code> \u6a19\u7c64<\/strong>\uff1a\u7528\u65bc\u5d4c\u5165\u5716\u7247\u7684\u4e3b\u8981\u6a19\u7c64\u3002<\/li>\n<li><strong>Alt\u5c6c\u6027<\/strong>\uff1a\u70ba\u7121\u6cd5\u986f\u793a\u7684\u5716\u7247\u63d0\u4f9b\u66ff\u4ee3\u6587\u672c\u3002<\/li>\n<li><strong><code>&lt;picture&gt;<\/code> \u5143\u7d20<\/strong>\uff1a\u652f\u6301\u591a\u5206\u8fa8\u7387\u5716\u7247\uff0c\u9069\u7528\u65bc\u97ff\u61c9\u5f0f\u8a2d\u8a08\u3002<\/li>\n<li><strong>Lazy Loading\uff08\u5ef6\u9072\u52a0\u8f09\uff09<\/strong>\uff1a\u900f\u904eHTML\u5c6c\u6027 <code>loading=\"lazy\"<\/code> \u52a0\u901f\u7db2\u9801\u52a0\u8f09\u3002<\/li>\n<\/ul>\n<h4><strong>\u5716\u50cf\u512a\u5316\u8207\u672c\u5730SEO\u7684\u7d50\u5408<\/strong><\/h4>\n<p>\u5c0d\u65bc\u5730\u65b9\u578b\u696d\u52d9\u4f86\u8aaa\uff0c\u672c\u5730SEO\u662f\u4e00\u500b\u4e0d\u53ef\u6216\u7f3a\u7684\u7b56\u7565\uff0c\u800c\u5716\u50cf\u512a\u5316\u80fd\u5920\u9032\u4e00\u6b65\u978f\u56fa\u9019\u9805\u7b56\u7565\u3002<\/p>\n<h5><strong>\u5982\u4f55\u7d50\u5408\u5716\u50cf\u512a\u5316\u8207\u672c\u5730SEO\uff1f<\/strong><\/h5>\n<ol>\n<li><strong>\u5730\u5340\u76f8\u95dc\u7684Alt\u6587\u672c\u8207\u6a94\u6848\u540d\u7a31<\/strong><br 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